Advertising

The future of advertising is one in which the interconnected network of the digital and physical worlds come together to offer people what they really need.
Advertising becomes personalized and distributed.
In architecture this leads towards a tight integration of digital displays into the built environment. Our work harmonizes artistic and design elements with the functional and technical requirements of personalized communication. We have developed advanced software that identifies users' preferences via statistical techniques and novel interaction platforms for wide distribution and social networking.
1. Interactive Billboards

The interactive billboard reacts to passerbiers and targets individuals with products of interest to them. Using a combination of advanced computer vision techniques and bluetooth communication with passerbiers' cell phones, the system detects the nearest person and targets them with personalized advertising. The installation is fun, attractive and novel, and it is bound to become the future standard in personalized advertising.



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